Optimize every dollar spent on sales incentives

Forma.ai's Sales Performance Management platform transforms your sales planning and incentive compensation processes from end-to-end, giving you modern tools to optimize territories, quotas, and sales incentive programs.

Sales comp hasn’t changed in 30 years.
AI is here to change that.

Move faster

You make the decisions, AI automates the rest. Now you can respond to the market faster, build and deploy faster, and capture revenue faster. Goodbye manual operations.

Steer revenue

AI helps you optimize and predict the impact of everything, so you can finally use sales comp for what it’s meant for: engineering behavior to bring in the most revenue.

Lower costs

AI doesn’t just de-risk sales comp, it optimizes every dollar spent with optimized plans, predictable revenue, and a lower cost of sales comp delivery.

Forma.ai displaces legacy ICM at Autodesk with AI-enabled CompOps

"Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve."

Dr. Robert Bieshaar
Sr. Director, Worldwide Incentive Compensation, Autodesk

Med device company plans sales comp 400% faster and eliminates payout errors by 16%

“What is amazing about Forma.ai is that internally, we don’t need the skills to configure a comp tool or our data – Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM platform.”

Sales Compensation Leader
Fortune 500 medical device company

Forma.ai saves Procom >$1M and helps scale ICM process with 33% less resources

"Quote"

Wendy Kennah
Chief Operating Officer, Procom

Seamless ICM automation

"Forma.ai has significantly cut down the time and resources required for processing the team's commissions."

Darrious Duffin
Director, Sales Ops and Service Delivery, Ritter Communications

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“By optimizing our entire sales comp operation with Forma, our revenue has grown significantly, while reducing costs by 94%.”

Jenny Alblasser
Sales Comp Manager at Stryker

Your AI-powered software
for sales compensation

Our AI-powered model, called the CompOps Engine, automates the repetitive, tedious aspects of sales comp so you can build, test, and run sales comp more dynamically.

Build

Watch AI configure your comp plans

Transform how you work with sales comp technology: instead of manual plan configuration, let AI build your comp plans. Simply describe your plan parameters and our AI will configure it for you, so you can watch your ideas come to life automatically.

Test

Optimize every variable with connected modeling

With innovative modeling capabilities, you can see how every rep and your overall business will be impacted by any change—big or small. Then deploy instantly.

Run

Automate sales comp from end-to-end

Everything your enterprise needs to run an agile sales comp process. Forma.ai is the most comprehensive ICM solution for the enterprise.

Powered by
Forma's CompOps Engine
Trusted by global enterprises

Take control of
sales comp with AI

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One intuitive platform for every team member

Connected sales performance management

Forma.ai provides a central source of truth for Sales Performance, allowing rapid and agile planning and execution across territories, quotas, and incentive compensation.

Plan and deploy

Use our end-to-end platform to design and optimize territories, quotas, and compensations plans and deploy them rapidly.

Leverage analytics

Access intelligent models within our analytics dashboard to optimize all your SPM components and drive revenue.

Never build another formula

Forma.ai automates rule building using AI.  Type your changes into a prompt and let Forma.ai configure the rules, freeing you from manual configuration.

Next-gen automation

Automate period-end exceptions, plan launches, and all incentive calculations in between by processing changes instantly.

Optimize and test

Evaluate the impact of quota, territory, or plan changes, and deploy them instantly for maximum results.

Motivate your team

Drive more output and sharpen focus from your sales team with precise incentive plans, optimized SPIFs, competitive leaderboards, and more.

Generate trust

Always pay on time and reduce disputes with complete accuracy and transparency using customized dashboards.

Optimize comp plans

Build comp plans that capture more revenue using our AI performance models and best-in-class benchmarks on comp plan design.

Track, predict, and govern

Ensure auditability and predictability of changes, payouts, and spend to uphold enterprise compliance standards and effectively manage risk.

Bulletproof forecasting

Forma.ai’s suite of Performance Reports help automate mission critical financial reporting and predict sales compensation spend with confidence.

Ensure low TCO

As a comprehensive and automated solution, Forma guarantees enterprises the lowest Total Cost of Ownership.

Attract, retain, and motivate talent

Forma.ai’s custom dashboards for reps, managers, and executives help you effectively communicate total rewards, and motivate optimal outcomes. Everyone knows how to best impact business strategy.

Govern and ensure compliance

With built-in controls to comply with local regulations, you get full auditability and predictability over changes, payouts, and spend. Easily validate sign-off on compliant plan docs, payroll validations, and more.

Streamline payroll and strengthen trust

Seamlessly integrate with your HRIS system to always pay on time, reduce disputes, and provide complete accuracy and transparency with dashboards.

Read success stories

They’re hitting quota - are you?

"What is amazing about Forma.ai is that internally, we don’t need the skills to configure a comp tool or our data—Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM platform.”

Suzanne Shadgett, Senior Financial Executive
Stryker

"Forma.ai has significantly cut down the time and resources required for processing the team's commissions."

Darrious Duffin, Director of Sales Ops and Service Delivery
Ritter Communications

Built for Sales Comp at Scale

From leading-edge computation power able to handle any volume of data, to robust and secure data storage, to meeting all your compliance and audit needs--Forma.ai was made to meet the demands of your enterprise.

Steer your sales performance

Dynamic incentives are the key to maximizing revenue. Align your sales comp plan with top opportunities in real-time, so your sales reps never miss a great deal.

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