Forma.ai for Incentive Compensation Management

Get next-level agility with automated ICM

Forma.ai’s automated workflow removes you from the weeds of ICM so you can orchestrate more, at scale.

The problem with Incentive Compensation Management (ICM)
Rigid tools

Current ICM tools on the market are either flexible but require deep expertise and costly consulting fees to configure, or are easy to use but can’t handle the enterprise complexities. Organizations that need to be nimble and agile cannot afford to make this trade off any longer.

Manual planning

Despite promises from fancy dashboards and ‘AI-powered’ intelligence, most available tools today do not support ICM planning. In fact, over 95% of users of an ICM platform do not use it for comp planning, having to resort to modeling plans in excel, and bouncing between different stakeholders in long email chains.

Resource drain

Calculating exceptions using delicate code, personally resolving commission disputes, and manually searching data to see what’s interrupting calculations are common tasks that take time away from what’s most important--incentivizing growth performance.

Why Forma.ai for ICM

Less time spent in the weeds

You can now automate the time intensive sales compensation operations that you’ve been doing manually with Forma.ai’s proprietary data model and workflow system.

A control center with full visbility

Full visibility to every change, communication, and approval allows you to orchestrate from above and streamline your entire ICM process.

Lower total cost of ownership

By bringing end-to-end sales comp together and eliminating manual configuration, there’s no need to hire external support or spend on multiple sales comp technologies.

Data management

Flexible and robust data management

Forma.ai provides a full suite of data management capabilities for enterprise sales compensation, including integrating any data source to robust ETL and validation functionality.

End-to-end task automation

Completely automate your ICM tasks

From comp plan management, updating payout rules, calculating short-term incentives and SPIFs, to managing complex crediting and territory models, Forma.ai helps automate mission critical ICM processes.

Workflow and process orchestration

Streamline your comp workflow from end-to-end

Streamline every sales comp workflow, from the most basic to complex. You can customize processes for different actions, assign owners and approvers for each task, and have an audit trail throughout the entire process with Forma.ai’s next-generation workflow system.

Customized reporting and performance tracking

Performance reporting and tracking to move the needle

Make data-driven decisions, focus on the right areas at the right times, and ensure your reps understand their plans with our Performance Reporting suite.

Read success stories

They’re hitting quota - are you?

"Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve."

Dr. Robert Bieshaar
Sr. Director, Worldwide Incentive Compensation, Autodesk

"Forma.ai has significantly cut down the time and resources required for processing the team's commissions."

Darrious Duffin
Director, Sales Ops and Service Delivery, Ritter Communications

Seamless Data Integrations

Designed to scale with your enterprise, use our fully customizable integrations to load, validate, clean, and transform any volume of data from any source.

Ready to steer your sales performance?

Dynamic incentives are the key to maximizing revenue. Align your sales comp plan with top opportunities in real-time, so your sales reps never miss a great deal.

Product Overview

AI-powered software built to optimize and run sales compensation.

Test: Plan and Model

ICM tools weren’t created for planning and modeling comp plans. But Forma.ai was. Test every decision quickly and easily.