We’re disrupting an industry that isn’t used to change
Forma.ai merges AI and data science with SPM to reinvent how companies motivate sellers.
The road to our AI-powered incentives platform
Leading up to 2015, our founder and CEO, Nabeil Alazzam, was a sales force effectiveness consultant. He had a portfolio of Fortune 500 companies he worked with on sales compensation design and administration projects. After years of solving the same challenges over and over, often for the same clients, it was clear that the current approach to sales compensation, from design through implementation to reporting, was cumbersome, chaotic, and wildly inefficient. There had to be a better solution for customers than what was being delivered.
Today, Forma.ai takes a fundamentally different approach to motivating and guiding sellers – with AI at the core. We have reinvented how enterprises design, administer, and optimize sales compensation. Our CompOps platform gives sales comp teams the control and flexibility to manage enterprise complexity and deliver world-class sales comp plans and processes – all without tool-specific technical expertise.
While other vendors in this space offer technical tools to configure and calculate sales incentive plans yourself, Forma.ai is the only Sales Performance Management Platform that uses AI to automate plan configuration and logic for you. Our unparalleled sales comp design and modeling capabilities provide a single source of truth for analytics, so sales comp teams can move as fast as the GTM functions they support and make better decisions in the process.
This is just the beginning. Our AI-powered platform only gets smarter and more powerful as we onboard new customers, and we’re working toward a future where AI optimizes and guides every aspect of design and administration.
We're only getting started
2016-18
THE IDEA IS BORN
Founded and bootstrapped, Forma.ai starts its mission to reinvent the cumbersome, chaotic, and wildly inefficient world of sales compensation.
FIRST CUSTOMER LAUNCHED
Forma.ai launches Stryker, one of the world’s largest medical device companies.
SCALING THE PLATFORM
The team was laser-focused on developing a world-class SPM platform and customer experience, setting up a future for rapid AI-driven implementations and enabling global sales organizations to be more agile.
2019-2021
SEED FUNDING
After 300% YoY growth, Forma.ai secured $3 million in seed funding from Golden Ventures, Uncork Capital, and Xfund.
BILLION DOLLARS IN COMMISSIONS PROCESSED
Supporting a growing number of the world’s leading sales orgs, Forma.ai processed over a billion dollars in commissions through the platform.
SERIES A FUNDING
After 300% YoY growth, Forma.ai secured $10 million in series A funding, led by Crosslink Capital.
2022
SERIES B FUNDING
After 400% YoY growth, Forma.ai raised $45 million in Series B funding. The round was led by ACME Capital, along with Crosslink Capital, Gaingels, Golden Ventures, Uncork Capital, and Xfund.
GLOBAL EXPANSION
Forma.ai expanded our offices and presence around the world to support a global customer base and deliver 24-hour support.
2023
$25 BILLION DOLLARS IN COMMISSIONS PROCESSED
Rapidly scaling, Forma.ai passed $25 billion in commissions processed through the platform.
Awards & recognition
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