AI-powered software built to optimize and run sales comp

Forma.ai brings comp strategy and execution into one platform. It can build and test comp plans for you, deploy them instantly to your sales reps, and help you run ICM with ease.

Introducing the future of sales comp

4x

Faster to build, test, and deploy incentive plans

90%

reduction in administrative time

Switch SPM platforms for the last time

A categorically-new approach to sales comp

Sync design to execution

Integration between design and execution allows you to build, test, and run any sales comp or incentive program instantly.

No tech expertise required

With AI configuring the rules, anyone can build, optimize, and manage your enterprise’s most complex comp plans and process ongoing adjustments.

A source of truth for sales performance

De-silo sales performance data. Manage all SPM functions in one platform for a holistic view of sales performance.

Build

Never configure another comp plan

Transform how you work with sales comp technology: instead of manual plan configuration, let AI build your comp plans. Simply describe your plan parameters and our AI will configure it for you, so you can watch your ideas come to life automatically.

Test

The first and only SPM platform with connected modeling

ICM and SPM tools weren’t created for planning and modeling comp plans. But Forma.ai was. Test every decision quickly and easily so you can optimize your comp plans and deploy them instantly - no more sandboxes or spreadsheets.

Run

Automate ICM from end-to-end

Everything your enterprise needs to run an agile sales comp process. From enterprise-grade data management, to ICM automation, reporting, compliance, rep dashboards, and everything in between, Forma.ai is the most comprehensive ICM solution for the enterprise.

Seamless Data Integrations

Designed to scale with your enterprise, use our fully customizable integrations to load, validate, clean, and transform any volume of data from any source.

Read success stories

They’re hitting quota - are you?

"Forma.ai provides flexibility like no one else in the category. With their real-time modeling, I can apply any idea I have against last year’s data to see how much it would cost and what it could actually achieve."

Dr. Robert Bieshaar
Sr. Director, Worldwide Incentive Compensation, Autodesk

"What is amazing about Forma.ai is that we don’t need the skills to configure a comp tool or our data — Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM platform."

Suzanne Shadgett, Senior Financial Executive
Stryker

Unlock motivation and steer revenue with agile sales comp

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