— On demand webinar—
— Live webinar—
The sales comp effectiveness & analytics sessions
Learn how to measure sales compensation effectiveness, plus advanced analytics from industry experts.
Staying ahead of the curve is essential for revenue ops and sales compensation leaders.
Our SPM academy sessions offer a deep dive and practical takeaways to ensure you're leveraging data-driven insights as you optimize your approach to sales compensation plans.
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What we'll cover
Featured sessions
SPM 101: How to (Actually) Measure Sales Comp Plan Effectiveness
Watch an expert-led panel of former Sales Comp Effectiveness consultants to learn about best-in-class effectiveness measurements, the five different effectiveness analyses you can implement today, and real-world examples of how to action on these analyses.
SPM 201: Advanced Analytics for Sales Comp Performance Measurement
This session introduces intermediate to advanced analysis and planning concepts across territory, quota, and Incentive compensation. Watch to learn about Monte-carlo simulation for cost modeling and budgeting, regression /correlation analysis for determining what contributes to performance and use in plan design/quota setting, and territory workload balance analysis.
With your hosts:
Nabeil Alazzam
Nabeil Alazzam is the founder and CEO of Forma.ai, the only Sales Performance Management (SPM) platform that leverages AI and data science to optimize and individualize sales compensation for large enterprises. With over $1 trillion spent each year on sales compensation in North America, he founded the company in 2016 with a vision that AI could disrupt the wasteful legacy approach to incentivizing and motivating sellers. Forma.ai’s SPM platform now processes billions in commissions annually for customers worldwide. Prior to starting Forma.ai, Nabeil was a sales force effectiveness consultant for Fortune 100 companies and developed a deep understanding of the inefficiencies in enterprise sales organizations and the way they manage sales compensation.
Eliot Offutt
Eliot Offutt has been leading incentive plan design and SPM technology rollouts for the past two decades. Before joining Forma.ai, he led a customer success team at Anaplan, where his team supported customers with the implementation, enablement, adoption, and expansion of use cases. He also spent eight years as a leader at ZS Associates, implementing and optimizing ICM systems for global companies.
Kyle Webster
Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multiple industries, with deep experience in software/technology, distribution, and retail.
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Nabeil Alazzam
Nabeil founded Forma.ai in 2016 with a vision to completely disrupt the SPM space. Prior to founding the company, Nabeil consulted on sales force effectiveness for Fortune 100s, developing a deep understanding of enterprise sales organizations and how they manage sales compensation.
Eliot Offutt
Eliot Offutt has been leading incentive plan design and SPM technology rollouts for the past two decades. Before joining Forma.ai, he led customer success at Anaplan.
Kyle Webster
Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multi
Nabeil Alazzam
Eliot Offutt
