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— On demand webinar—
— Live event —
RevOps Kickoff 2025
A virtual conference for RevOps leaders
Big revenue growth plans for 2025? This event is for you.
Kick off the year with a series of insightful, expert-led panels with top RevOps leaders. We're hosting leaders from scaling organizations to discuss everything from sales performance management, to data-driven decision-making, and what RevOps leaders are focusing on in the coming year.
In partnership with:
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What we'll cover
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RevOps Resolutions: What Top Leaders are Prioritizing in the New Year
As market dynamics shift and technology evolves at breakneck speed, RevOps leaders are stepping up to reimagine strategy, execution, and growth. This session dives deep into the trends, tools, and tactics defining 2025.
We'll discuss:
- Emerging trends: innovations in tech, and fresh approaches to growth.
- Lessons from 2024: What worked, what didn’t, and how to set strategic priorities going forward.
- Balancing the now (and next): Managing daily operations while preparing for long-term success.
- Maximizing your tech stack: Leveraging tools that drive alignment and execution across GTM teams.
- Measuring impact: Metrics that matter across sales, marketing, and customer success.
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Steering the Ship: Positioning RevOps as the Backbone of Your GTM Strategy
RevOps is the glue uniting functions, and driving sustainable growth. In this session hear about actionable ways to amplify and elevate your impact as a leader.
Our experts will explore:
- Crafting a unified data strategy that ties GTM teams to shared metrics—and results.
- Aligning sales, marketing, and customer success around one cohesive playbook.
- RevOps as the growth architect for both customer retention and new business wins.
- Streamlining processes to unlock operational efficiency and rapid adaptability.
- Proven tactics to foster collaboration, accountability, and momentum.
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Only 25% Hit Quota? Strategies for Closing the Attainment Gap This Year
Quota attainment is the barometer of sales success—but persistent gaps signal deeper challenges that demand attention. For sales leaders, uncovering the root causes behind missed targets is no longer optional. Revenue Operations holds the key to unlocking impactful action.
This session dives into:
- State of the nation: Benchmarking your team against industry-wide attainment trends.
- Root-cause diagnosis: Learn to leverage your data to uncover the story behind low attainment rates.
- The GTM puzzle: The interplay of quotas, territories, incentives, and other levers driving performance.
- Levers to pull: Discover when and how to pivot for maximum impact.
- Driving alignment: Mastering change-management comms across the organization.
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The CRO’s Perspective: What Leadership Expects from RevOps in 2025
As CROs face mounting pressure to deliver results, RevOps—at the intersection of strategy and execution—has quickly become a trusted advisor. At the crossroads of data and action, you have the power to exceed evolving leadership expectations—and elevate your career.
This session covers:
- The dynamic duo: how this partnership is evolving and what it means for you.
- Striking balance: Prioritizing between operational and strategic delivery.
- RevOps' critical role in shaping accurate, actionable forecasting for revenue predictability.
- Metrics and KPIs that matter most to CROs—and how you can deliver.
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Career Conversations: Charting the Path to VP of Revenue Operations
As RevOps' role evolves, so does the demand for skilled leaders who can drive transformation and scale orgs. For those with ambitions of becoming VP, the journey is as much about honing strategic skills as it is about mastering influence and adaptability. Whether you’re charting your leadership journey or preparing for the next big step, this session's here to help you lead with confidence.
Join to explore:
- Core competencies needed to succeed as a VP of RevOps.
- Building a leadership toolkit: strategic thinking, communication, and influence.
- Common mistakes and how to avoid them.
- Insights from leaders who have navigated the path to VP.
With your hosts:
Sowmya Srinivasan
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Ali Rastiello
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Alana Kadden Ballon
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Jessica Kao
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James Jackson
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Christina Straggas
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Susan Rothwell
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Allison Metcalfe
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Andy Mowat
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Danny Schonfeld
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Latané Conant
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Olga Traskova
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Esther Friend
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Tessa Whittaker
Tessa is the VP of Revenue Operations at ZoomInfo and also serves as a limited partner at GTMfund, investing in B2B SaaS startups. Previously she has directed enterprise strategy and operations for Salesforce. Currently managing a team across multiple functions and regions, she excels in driving revenue growth and optimizing the entire revenue engine. She also serves as a limited partner at GTMfund, investing in B2B SaaS startups.
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Erin O'Leary
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Matthew Volm
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Nabeil Alazzam
Nabeil Alazzam is the founder and CEO of Forma.ai, the only Sales Performance Management (SPM) platform that leverages AI and data science to optimize and individualize sales compensation for large enterprises. With over $1 trillion spent each year on sales compensation in North America, he founded the company in 2016 with a vision that AI could disrupt the wasteful legacy approach to incentivizing and motivating sellers. Forma.ai’s SPM platform now processes billions in commissions annually for customers worldwide. Prior to starting Forma.ai, Nabeil was a sales force effectiveness consultant for Fortune 100 companies and developed a deep understanding of the inefficiencies in enterprise sales organizations and the way they manage sales compensation.
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Kyle Webster
Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multiple industries, with deep experience in software/technology, distribution, and retail.
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Deniz Karadadas
Jennifer Pepper
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Sowmya Srinivasan
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Ali Rastiello
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Alana Kadden Ballon
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Jessica Kao
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James Jackson
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Christina Straggas
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Susan Rothwell
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Allison Metcalfe
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Andy Mowat
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Danny Schonfeld
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Latané Conant
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Olga Traskova
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Esther Friend
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Tessa Whittaker
Tessa is the VP of Revenue Operations at ZoomInfo and previously directed enterprise strategy and operations for Salesforce. Managing a team across multiple functions and regions, she excels in driving revenue growth and optimizing the entire revenue engine. Tessa also serves as a limited partner at GTMfund, investing in B2B SaaS startups.
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Erin O'Leary
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Matthew Volm
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Nabeil Alazzam
Nabeil founded Forma.ai in 2016 with a vision to completely disrupt the SPM space. Prior to founding the company, Nabeil consulted on sales force effectiveness for Fortune 100s, developing a deep understanding of enterprise sales organizations and how they manage sales compensation.
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Kyle Webster
Kyle is the Chief of Staff at Forma.ai and has 10+ years experience in the Sales Performance Management space. Prior to Forma.ai Kyle was in management consulting, working with Fortune 500 companies to develop and operationalize various sales effectiveness strategies, with a specific focus on sales incentive compensation. His experience spans multi
Deniz Karadadas
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Jennifer Pepper
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Sowmya Srinivasan
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Ali Rastiello
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Alana Kadden Ballon
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Jessica Kao
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James Jackson
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Christina Straggas
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Susan Rothwell
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Allison Metcalfe
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Andy Mowat
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Danny Schonfeld
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Latané Conant
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Olga Traskova
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Esther Friend
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Tessa Whittaker
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Erin O'Leary
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Matthew Volm
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Nabeil Alazzam
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Kyle Webster
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Deniz Karadadas
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