As we enter a new year, leaders are re-evaluating how the Revenue Operations function can help adapt sales and marketing strategy and execution to changing market shifts, technological advancements, and organizational growth goals.  

Panelists will discuss:

1. Emerging RevOps trends, including the function’s role, changing market landscape, technological innovations, and evolving strategies.
2. Lessons from 2024 and strategic priorities for 2025.
3. How to prioritize day-to-day operational requirements versus planning for the future & moving the needle.
4. The role of the right technology in their priorities.
5. Setting measurable goals to track success across GTM functions.

RevOps sits at the intersection of sales, marketing, and customer success, uniting teams around shared goals and metrics to drive growth and efficiency. As the connective tissue of the GTM strategy, RevOps ensures that data, processes, and strategies align to achieve sustainable customer and business growth.

Panelists will discuss:

• How to build and own a data strategy that connects shared metrics across GTM teams.
• Aligning sales, marketing, and customer success around a cohesive GTM strategy.
• RevOps’ role in driving strategies for both customer growth and new business growth.
• Streamlining processes to improve operational efficiency and adaptability.
• Tactics for fostering collaboration and accountability across teams.

With attainment gaps persisting across industries, understanding the root causes of missed quotas is essential for sales leaders. RevOps provides actionable insights to address challenges and build strategies that boost team performance and quota attainment.

Panelists will discuss:  

1. State of the nation: what does attainment look like for everyone else?  
2. Diagnosing different causes of low attainment rates and how to use your data to tell the story.  
3. The interplay between Quotas, Territories, Incentives and other GTM levers in attainment.  
4. Strategies for how to evaluate which levers to change, and when.  
5. How to communicate change effectively across the organization.  

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Chief Revenue Officers (CROs) increasingly rely on RevOps to provide clarity, structure, and strategic direction—since they are uniquely positioned closest to sales performance data with an understanding of what it takes to execute. Understanding how leadership expectations are changing and how to over-deliver helps RevOps pros level up in their career and be a driving force behind go-to-market.  

Panelists will discuss:

1. Different perspectives on how CROs will work with RevOps leaders in 2025.  
2. Prioritizing between operational and strategic delivery.  
3. How RevOps can better support forecasting and revenue predictability.
4. Metrics and KPIs that matter most to CROs.  

As RevOps gains prominence, so do opportunities for career growth in the field. Aspiring VPs of Revenue Operations must understand the skills, strategies, and experiences that propel them toward leadership roles.  

Panelists will discuss:

1. The evolving role of RevOps leaders in scaling organizations.
2. Core competencies needed to succeed as a VP of RevOps.
3. Building a leadership toolkit: strategic thinking, communication, and influence.
4. Common mistakes and how to avoid them.  
5. Insights from leaders who have successfully navigated the path to VP.