Sales Comp Showdown

Discover where 100 top revenue & sales compensation leaders agree or disagree on sales comp planning, design, and rollout.

Input from 100 top sales comp & Revenue Leaders

Let the Showdown Begin!

The Sales Comp Showdown report compares perspectives from 100 revenue and comp leaders on the nuances of sales comp planning, design, and rollout—all of which can look very different depending on who’s in charge! The report is based on results from a survey conducted by Forma.ai.

Whether you're on the revenue side or deeply involved in compensation strategy, use this guide to anticipate where there might be consensus or contention with your comp planning counterparts and better prep for your next strategic planning session.

Med device company plans sales comp 400% faster and eliminates payout errors by 16%

“What is amazing about Forma.ai is that internally, we don’t need the skills to configure a comp tool or our data – Forma.ai’s automation helps us do this and turnaround changes much faster than we would ever be able to with any other ICM platform.”

Sales Compensation Leader
Fortune 500 medical device company

Forma.ai saves Procom >$1M and helps scale ICM process with 33% less resources

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Wendy Kennah
Chief Operating Officer, Procom

Seamless ICM automation

"Forma.ai has significantly cut down the time and resources required for processing the team's commissions."

Darrious Duffin
Director, Sales Ops and Service Delivery, Ritter Communications

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“By optimizing our entire sales comp operation with Forma, our revenue has grown significantly, while reducing costs by 94%.”

Jenny Alblasser
Sales Comp Manager at Stryker


The Topics at Hand

Click any topic to see the results or just scroll to see them all.

Plan Design Ownership  

Disagree

Who should be the ultimate owner of sales compensation plan design at an enterprise org?

Human Resources
Finance
RevOps/SalesOps
Sales Leadership
Comp Leaders
5%
5%
Human Resources
5%
7%
7%
Finance
7%
72%
72%
RevOps/​SalesOps
16%
16%
Sales Leadership
Revenue Leaders
7%
7%
Human Resources
7%
4%
4%
Finance
4%
14%
14%
RevOps/​SalesOps
75%
75%
Sales Leadership
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Plan Design Process Length  

Disagree

How long should the sales compensation design process take at an enterprise org?

1-2 weeks
2-4 weeks
1-2 MONTHS
2-3+ months
n/a
Comp Leaders
5%
2%
1-2 weeks
2%
11%
11%
2-4 weeks
38%
38%
1-2 MONTHS
48%
48%
2-3+ months
48%
2%
N/A
2%
Revenue Leaders
18%
18%
1-2 weeks
32%
32%
2-4 weeks
39%
39%
1-2 MONTHS
11%
11%
2-3+ months
Get the Full Data & Analysis

Comp Plan Adjustments

Disagree

How often should you adjust your comp plan based on actual spend & effectiveness data ?

monthly
quarterly
bi-annually
annually
n/a
Comp Leaders
5%
2%
monthly
2%
8%
8%
quarterly
25%
25%
bi-annually
64%
64%
annually
48%
2%
N/A
2%
Revenue Leaders
11%
11%
monthly
11%
11%
Quarterly
43%
43%
bi-annually
36%
36%
annually
Get the Full Data & Analysis

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