Future of SPM: Cracking the Code on Activity-Based Incentives

Activity-based incentives (ABI) have the potential to supercharge sales motivation and revenue. But historically, activity data has been unreliable and unstructured, making ABI a nightmare to administer and prone to adverse consequences and financial outcomes. 

With advancements in AI and SPM data infrastructure, we are entering an evolutionary period of SPM where ABI is not only possible—but could soon become the norm.  

Join us for a discussion on the powerful role that activity-based incentives will play in the future of SPM and sales compensation. Our team will walk through a history of ABI and its challenges, technological advancements that now make these incentives possible, and revenue-generating use cases that are soon going to be available to the public.