TORONTO – April 1, 2025 – Forma.ai, the leading sales performance management platform, today announced the acquisition of FatStax AI—the first and only artificial intelligence company focused on maximizing commission check size for sales professionals. This strategic acquisition underscores Forma.ai’s commitment to driving innovation in sales compensation and ensuring that checks make a statement – both financially and physically.

“In our research, we found that salespeople consistently asked for bigger checks,” said Nabeil Alazzam, CEO of Forma.ai. “At first, we assumed they meant ‘higher earnings,’ but after extensive focus groups, we realized they were actually just asking for physically larger checks. We saw an opportunity, and with FatStax AI, we’re making that vision a reality.”

FatStax AI’s proprietary CheckMax™ algorithm ensures that no commission check is printed under three feet in width. Using advanced machine learning, with a model trained on decades of novelty check imagery, oversized lottery winnings, and soon, Price Is Right reruns, it determines the optimal level of check gigantism based on quota attainment, tenure, and the recipient’s historical need to create a scene and get attention.

“For too long, sales reps have had to accept commissions in modest, unassuming, printer-friendly formats,” added Alazzam. "With FatStax AI, we’re putting an end to that. We believe every sales commission payout should come with the option to be a public spectacle, the kind that elicits comments like ‘Wow, that’s impressive’ from bystanders.”

"We believe every sales commission payout should come with the option to be a public spectacle"

With the integration of FatStax AI’s groundbreaking CheckMax™ technology, Forma.ai will soon deliver a suite of features designed to elevate not just earnings—but professional swagger:

Public Recognition Boost™ – Enables reps to schedule deliveries of their oversized checks at high-impact moments, such as during high school reunions, ex’s weddings, or any gathering where “just crushed Q1” needs to be seen and heard

Social Flex Integration™ – Automatically syncs commission payouts with LinkedIn, with a perfectly-timed posting featuring a humble-yet-obnoxious photo of reps posing with their 3-foot check and a caption that begins with classic opener:, ‘Not usually one to post about this, but…’

Looking Ahead

The acquisition paves the way for Forma.ai’s new payment options, including “Direct Deposit But With a Confetti Cannon” and “Hand-Delivered Briefcase of Full of Cash.”

"When sellers feel recognized, they sell more. And nothing says recognition like a commission check that barely fits through the door," said Alazzam. "Forma.ai is the only sales performance management vendor that can deliver this type of big check energy to your sales team.”

"Forma.ai is the only sales performance management vendor that can deliver this type of big check energy to your sales team.”

Forma.ai customers can expect FatStax AI’s technology to roll out for general availability in Q2, pending adjustments to office door dimensions worldwide.

The future of sales compensation is big. Like, physically big.