
— On demand webinar—
— Live event —
Next-gen incentives: Trends & predictions shaping the next decade
World class industry leaders discuss the latest innovations in sales comp, and predict sales comp trends for the next decade
Between changing go-to-market models and access to new tech, we'll continue to see more innovation in the way organizations incentivize sellers and maximize motivation in the coming years.
In this session, thought leaders from leading revenue organizations delve into the latest trends and predictions, including on topics like the individualization of comp plans, the increased velocity of incentives (annual, quarterly, monthly), activity-based incentives, choose your own plan, consumption-based incentives, and more!
This is part of the NUDGE 2024 series.

What we'll cover
With your hosts:
Rick Butler
Rick L. Butler is currently Vice President, Global Sales Compensation with ServiceNow. His team is responsible for the design and administration of the sales compensation program covering over 5,000 individuals.Prior to this position, Mr. Butler held similar positions at Cisco Systems, EMC, Black & Veatch, Dell, and Lucent Technologies.Mr. Butler is a member of World@Work’s Sales Compensation Expert Council and is a frequent presenter at Spotlight on Sales Comp and Total Rewards.He holds a BA in Physics from St. Louis University and a BS Electrical Engineering and MBA from Washington University in St. Louis.

Dr. Robert Bieshaar
Robert Bieshaar is the Sr. Dir. of Worldwide Incentive Compensation at Autodesk, a multinational software corporation for the construction, manufacturing, engineering, architecture, and entertainment industries.

Dal Sidhu

Nabeil Alazzam
Nabeil Alazzam is the founder and CEO of Forma.ai, the only Sales Performance Management (SPM) platform that leverages AI and data science to optimize and individualize sales compensation for large enterprises. With over $1 trillion spent each year on sales compensation in North America, he founded the company in 2016 with a vision that AI could disrupt the wasteful legacy approach to incentivizing and motivating sellers. Forma.ai’s SPM platform now processes billions in commissions annually for customers worldwide. Prior to starting Forma.ai, Nabeil was a sales force effectiveness consultant for Fortune 100 companies and developed a deep understanding of the inefficiencies in enterprise sales organizations and the way they manage sales compensation.


Rick Butler

Dr. Robert Bieshaar

Dal Sidhu

Nabeil Alazzam
Nabeil founded Forma.ai in 2016 with a vision to completely disrupt the SPM space. Prior to founding the company, Nabeil consulted on sales force effectiveness for Fortune 100s, developing a deep understanding of enterprise sales organizations and how they manage sales compensation.

Rick Butler

Dr. Robert Bieshaar

Dal Sidhu
